Environmental Protection and Sustainability The WritePass Journal

Environmental Protection and Sustainability Introduction Environmental Protection and Sustainability ). Meridiana’s membership in the AEA shows that it is committed towards achieving sustainability in the aviation sector. Marketing Mix Despite its success in some areas of the domestic market, the company has experienced heavy losses in recent years. With its ageing fleet, subscale international network, and its dependence in the domestic market, the company is facing very stiff competition from some of Europe’s leading low cost carriers (CAPA, 2013). Taking these into consideration, Meridiana has to improve its current marketing mix in order to increase sales and remain competitive. Effective marketing strategies can have a significant influence on society; thus, it is important for the company to apply the appropriate marketing mix to achieve their objectives. Product Meridiana’s major strength is its competitively priced business class seats for long haul destinations, targeted at leisure travellers. As a medium service carrier, it offers elements of both full service and low cost carrier. For example, it provides food and drinks like full service carriers but its price range is comparable to low cost airlines. Meridiana should utilise this mix and use it as a competitive advantage. The airline needs to focus on its domestic flights and its short/medium haul destinations in Europe. The current marketing strategy fails to reach out to the business community. Their marketing strategy should emphasise services for both holiday/leisure and business purposes. The company should target SMEs and become the airline of choice for small and medium-sized companies. This can be done by offering discounts and incentives for companies who want to purchase multiple seats or flights. Price Meridiana needs to use a competitive pricing scheme to attract customers. Its price point should be not too high from low cost carriers, but lower than traditional networked airlines. Although low cost carriers have lower prices, Meridiana should differentiate its slightly higher price point by offering better customer service. The aim is to have a mid-range price point, which can attract middle class consumers and SMEs. Place Meridiana has been highly successful in Sardinia and Sicily. The company should replicate its success by building stronger presence in other parts of Italy and in key international airline hubs such as London, Dubai, Beijing, Singapore, Narita, Paris, and New York. This can be achieved by improving airport check-in services and making their internet reservations website more attractive and easy to use. Promotion As a hybrid airline, Meridiana operates both as a low cost carrier and a network airline (Sansonetti, 2010). It needs to be highly competitive by keeping it unit costs down. This can be achieved by enhancing its internet and social media channels. Meridiana should upgrade its website to make it more attractive and user-friendly. It should improve its tie-ups with hotels, resorts, car rentals, and other tourist services to attract more customers. People Meridiana should improve its services to customers in order to attract more consumers and gain more customer loyalty. Excellent customer service can be a competitive edge, especially when low cost carriers offer cheaper rates. Meridiana should also highlight their people and the value of customer service in their marketing strategies. Process Meridiana should ensure that its online reservations are always efficient and that customers can easily access the airline through phone or email. The airline’s systems should be designed for the benefit of customers. Physical Evidence Meridiana should also ensure that its flights are always on time; its planes are spotless; and its service crew are highly efficient. Its check-in and guest lounges in airports should be clean and the services of both ground crew and in-flight staff should be excellent. Promotional Mix Meridiana should focus on tapping customers from the mid-market socio-economic segment and business people, especially from SMEs. The elements of the promotional mix must integrate different strategies. It should use a combination of various promotional strategies, particularly, advertising, public relations, sales promotions, and internet/online promotions. The integration of different promotional tactics will aid in achieving a more successful result. Advertising should be enhanced in traditional channels such as television, print, and radio in order to target domestic consumers in areas where Meridiana is not the market leader (i.e. Milan, Turin, Naples, Marconi, Rome, and Verona). To increase presence in international markets, the airline should advertise in popular travel magazines and international cable channels (i.e. BBC, CNN, NHK, etc.). In terms of public relations, the airline should improve its relationship with Italian businesses and local government. It should also improve its public image by doing CSR activities and being more active in environmental protection. The company should emphasise their support for green aviation and sustainability in the airline industry. Meridiana should also launch sales promotions on its ticket prices. It should conduct seat sales in which the flight fare is a fraction of its original price but customers can avail of the ticket only for a limited period. For example, the seat sale gives an 80% discount on ticket prices for 50 seats in the plane and the sale will be ongoing for 3-5 days only. Meridiana should also prioritise internet/online promotions and strengthen its social media presence. The airline should improve its advertisement and tie-ups with online travel sites such as Expedia, Kayak, and Orbitz. It should also effectively make use of social media sites such as Facebook and Twitter. Meridiana should advertise in these sites and encourage customer feedback through social media. The company can also utilise viral advertising by putting very creative and highly memorable adverts in YouTube or other video sharing sites. References Agarwal, R. (2010). Sustainable (Green) Aviation: Challenges and Opportunities. SAE International Journal of Aerospace. 2(1), p.1-20. Anna Aero. (2013). Meridiana fly and Air Italy complete merger, as Meridiana turns 50 under new CEO; combined fleet shrinks for S13. Available: anna.aero/2013/06/19/meridiana-fly-and-air-italy-complete-merger-as-meridiana-turns-50-under-new-ceo/. Last accessed 12th January 2014. Association of European Airlines (AEA). 2013). AEA welcomes Meridiana as new airline member. Available: http://files.aea.be/News/PR/Pr13-036.pdf. Last accessed 15th January 2014. CAPA Centre for Aviation. (2013). Meridiana: how to escape the impact of loss-making Italian airlines? Available: http://centreforaviation.com/analysis/meridiana-how-to-escape-the-impact-of-loss-making-italian-airlines-120241. Last accessed 12th January 2014. Chartered Institute of Marketing (CIM). (2013). Marketing and the 7Ps: A brief summary of marketing and how it works. Available: cim.co.uk/files/7ps.pdf. Last accessed 12th January 2014. Cooper. C et al. (2013). Tourism: Principles Practice 5th edition. London: FT Prentiss Hall Denton, N Dennis, N. (2000). Airline franchising in Europe: benefits and disbenefits to airlines and consumers. Journal of Air Transport Management. 6(4), p.179-190. Green, JE. (2003). Civil aviation and the environmental challenge. The Aeronautical Journal. p.281-299 McCabe, S. (2009). Marketing Communications in Tourism and Hospitality: Concepts, Strategies and Cases. Amsterdam: Butterworth Heinemann Meridiana. (2009). Meridiana Group Ethical Code. Available: https://www.meridiana.it/cms/deploy/1/IGGJ_Documenti/IT/Codiceetico/MeridianaGroupEthicalCode.pdf. Last accessed 12th January 2014. Meridiana. (2014). About us. Available: https://www.meridiana.it/en/company_informations/Company_AirItaly_quality.aspx. Last accessed 12th January 2014. Middleton, V. (2009). Marketing in travel and tourism. Oxford: Butterworth Heinemann Sansonetti, A. (2010). The European Airlines Transformation: Hypercompetitive and Long Tail Effects. MCIS Proceedings. Paper 76. http://aisel.aisnet.org/mcis2010/76 Upham, P. (2003). Towards Sustainable Aviation. London: Earthscan Publications Ltd Walker, S Cook, M. (2009). The contested concept of sustainable aviation. Sustainable Development. 17(6), p.378-390

RHO KAPPA LEADERSHIP APPLICATIONDavid Pham Tran Essays - Free Essays

RHO KAPPA LEADERSHIP APPLICATIONDavid Pham Tran Essays - Free Essays RHO KAPPA LEADERSHIP APPLICATIONDavid Pham Tran Somebody who can be organized, responsible, and committed should fill the Secretary position, I believe that I can be that person. Other than having the qualities listed above, I can be very direct and outspoken when I need to address important things, which can come in handy in the organization. I am best fit for this position because I have had a similar experience to a secretary's job in previous years. I have been the manager for Park View swim team since sophomore year and I have had to arrange schedules and make sure everyone does their job. Any officer of RHO KAPPA should definitely be able to balance their schoolwork, extracurricular activities, club activities, and personal life and still be able to complete their task as an officer. I can do that because I am, currently, involved in many school activities such as SCA, Student Power, NHS, NAHS and Global Ambassadors, as well as keeping up good grades in my classes and my job as a server at the same time. Being RHO KAPPA's Secretary is one of the opportunities that I have always wanted because it can give me the experience necessary for college. This position can also give me a chance to improve my teamwork because the Secretary is the main connection of the organization, therefore, I have to work well with both the officers and the members. I have had opportunities to experience leadership positions throughout my high school years, for instance, I was the Treasurer for National Art Honor Society. Being RHO KAPPA's Secretary would be a great addition. I am always open to new challenges and outlets.

Vanity Fair Corporation Research Paper Example | Topics and Well Written Essays - 2000 words

Vanity Fair Corporation - Research Paper Example It is headquartered in Greensboro, North Carolina. It has other headquarters in Europe, Asia and Latin America. VF Corporation is the home of many brands such as Jeanswear, Vanity Fair image, outdoor and Action, sportswear, contemporary. Vanity Fair corporation stores can be found in various countries across the world. This is the most popular brand with the customers at VF Corporation. The company manufactures Jeanswear that is comfortable and long lasting such as Lee Jeans which dates back to 1889. Moreover, the company enjoys a heritage of quality clothes that are classic and comfortable. As such, Lee is among the most popular casual brands across the world. Other types of Jeanswear produced by the company include Wrangler, Wrangler Premium, and Riders, 20x among others that are designed for men, Women and Kids VF Corporation 1. This is the second most popular brand by the company. It comprises of three main brands that are, Image wear, Active wear and Majestic. However, there are other brands such as Bulwark, Chef Designs among others that range from uniforms, protective gear to privately owned and public agencies who order their products directly from the company. The brand’s popularity stems from its production of superior quality products that are safe to wear and durable (VF Corporation 2). This brand consists of technically advanced, innovative gear and footwear that continue to inspire athletes to continue exploring. The outdoor and action segment also has a variety of trendy bags that vary from convenient shoulder bags, ingenious luggage and travel accessories that contain the Eastpak and Kipling labels among others. This brand is popular for maintaining trends and inspiring athletes through its technically advanced products (VF Corporation 3). This brand contains leading global lifestyle varieties for all. There are protective gear for men, women as well as children including a home collection. The